The Small Business Person's Dreams Have Come True!

It's finally here! The help you have been looking for to make sense of this thing called "advertising". I have a quote in my book about what John Wanamaker said about a century ago and it goes something like this: "Half the money I spend on advertising is wasted. I just don't know which half!"

Well, my book, "Sensible Small Business Advertising" will help you out of that kind of jam. If you have wondered how to go about choosing the "right" advertising for your business, or if you have had problems getting it to work for you, or if you have never advertised before and are trying to make a go of it without understanding what to do and when, then this book is for you.

It also addresses a lot of issues you won't find mentioned in the more academic books on the subject -- things like how to identify and avoid scams, how to negotiate with ad salespeople, what the two essential types of advertising are, how to balance them, and how to measure the return on your investment.

There is much more information in these easy-to-read pages. You'll learn why it isn't enough to go into business solely to make money, when to consider using an advertising consultant, how to plan your advertising campaign from start-up to business maturity, and why you should not replace traditional media with internet-only advertising. I invite you to order your copy on Amazon or Barnes & Noble online, then pass the word to your business friends who could use a little guidance too.