Hi, and welcome to my blog. If you are a businessperson who is struggling with your advertising program or if you are just starting out, this blog will help you build a more efficient advertising machine. I have been in advertising since 1999 and have helped hundreds - probably thousands - of businesses of all types. I can surely help you.
In fact, I have written a book, to be published at some time in the near future, that is packed with information, tips and guidelines to benefit small businesses. I wrote the book and developed this blog because I came to the realization that almost every business I have dealt with over the years seemed to have one thing in common: no matter how long they had been in business, no matter how large or small they were, no matter how successful they had been, no one had ever actually taught them how to advertise.
Businesses learn how to do just about everything else - developing their job skills, bookkeeping, human resources, even marketing (which is related to, but not the same as advertising) - but no one has taken the time to sit down and, in some organized fashion, explain how advertising should be done, how the parts fit together, and how to make it all work as efficiently as possible. Every dollar spent on advertising should bring some sort of a return. If you feel like your advertising dollars are going down a deep dark hole, leaving you with nothing to show for it, stay tuned for tips and insights to help you.
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